Entrepreneurship 101

Entrepreneurship 101 for a Single Unique User Course (Online subscription only)
 
 
 
Entrepreneurship 101
 
Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.
 
 
 
This three-day course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.
 
 
 
This three-day workshop will help you teach participants how to:
 
 
 
Identify the traits of an entrepreneur and assess their entrepreneurial capabilities
 
 
Outline and evaluate a business idea
 
 
Develop a product idea
 
 
Identify their target market and customers
 
 
Develop a value proposition
 
 
Understand different types of business ownership and structures
 
 
Evaluate franchising and business purchasing opportunities
 
 
Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
 
 
Create financial projections for their business
 
 
Identify where to find business funding
 
 
Create a product development plan, marketing plan, and sales strategy
 
 
Identify ways to protect their intellectual property
 
 
Describe effective ways to brand their product
 
 
Choose the right location for their business
 
 
Launch and grow their business
 
 
Demonstrate the behaviors of an entrepreneurial leader
 
 
Find appropriate resources to help them on their journey
 
 
 
 
Course Overview
 
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
 
 
 
What It Takes to Make It
 
To begin the course, participants will review their pre-assignment, which asked them to consider what entrepreneurial characteristics they have.
 
 
 
Resources to Consider
 
Next, participants will learn about other resources that they can leverage.
 
 
 
Laying the Groundwork
 
In this session, participants will learn how to find, outline, and assess business ideas. They will get some hands-on practice by working on a business concept of their own. To wrap up the session, participants will learn how to evaluate their capacity for risk and what role this plays in their business plan.
 
 
 
Building On Your Business Idea
 
This session covers developing a product idea, identifying your target market and customers, developing a value proposition, and creating financial projections.
 
 
 
Business Ownership Options
 
Next, participants will learn about the different configurations that a business can take, as well as some terms that are unique to entrepreneurship. They will also consider the advantages and disadvantages of purchasing a franchise or an existing business.
 
 
 
Key Documents to Prepare
 
The second day of the course will start with information on creating a pitch deck, executive summary, company presentation, technical white paper, and a business plan.
 
 
 
Gathering Funding
 
This session will begin with an overview of financial statements. Participants will also explore options for funding their business.
 
 
 
Developing Your Product
 
In this session, participants will learn a seven-stage process for developing a product. They will also learn the basics of intellectual property protection.
 
 
 
Creating a Sales and Marketing Strategy
 
This session covers the six stages of the marketing cycle, which includes creating a marketing plan with the six P’s. Information about leveraging social media and building your sales force is also included.
 
 
 
Branding 101
 
To begin the third day of the course, participants will learn the basics of branding, including how to develop a brand name, slogan, and logo.
 
 
 
Setting Up Your Office
 
In this session, participants will learn tips for choosing a business location. They will also consider the pros and cons of a home-based business as well as working on the road.
 
 
 
Launching the Business
 
This session will give participants some things to do before, during, and after the business launches. We will also share tips for setting up the business’ structure and getting the right people on board.
 
 
 
Keeping the Business Moving
 
Next, participants will learn ways to monitor their business’ progress, strategies for growth, signs of trouble, and techniques for staying motivated.
 
 
 
Being an Entrepreneurial Leader
 
This session will explore entrepreneurial leadership characteristics. Participants will also learn about Michael Gerber’s three perspectives and how to use them to grow their business.
 
 
 
Bringing It All Together
 
To wrap everything up, participants will review a checklist for building their business and identify their next steps.