Marketing and Sales

Marketing and Sales for a Single Unique User Course (Online subscription only)
 
 
 
Marketing and Sales
 
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
 
 
 
This one-day workshop will help you teach participants:
 
 
 
What we mean by the term “marketing.”
 
 
How to use low-cost publicity to get your name known.
 
 
How to develop a marketing plan and a marketing campaign.
 
 
How to use time rather than money to market their company effectively.
 
 
How to perform a SWOT analysis.
 
 
 
 
Course Overview
 
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
 
 
 
Pre-Assignment Review
 
To begin, participants will review their pre-assignment in small groups.
 
 
 
Defining Marketing
 
Next, participants will explore the definition of marketing and other key terms.
 
 
 
Recognizing Trends
 
This session will focus on how to determine whether an idea is a trend or a fad.
 
 
 
Market Research
 
Participants will learn about primary and secondary research and the benefits and drawbacks of both methods.
 
 
 
Strategies for Success
 
Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful.
 
 
 
Mission Statements
 
The first half of the workshop will conclude with a discussion on mission statements.
 
 
 
Brochures
 
During this session, participants will critique brochures and develop some guidelines to take back to the office.
 
 
 
Trade Shows
 
Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.
 
 
 
Developing a Marketing Plan
 
Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget.
 
 
 
Increasing Business
 
This session will share a formula for increasing sales.
 
 
 
Saying No to New Business
 
Participants will read an article on why and when they should tell say no to a customer.
 
 
 
Advertising Myths
 
Next, participants will explore some advertising myths.
 
 
 
Networking Tips
 
To wrap up the day, participants will learn about the keys to successful networking.