Promoting a Marketing Webinar

Promoting a Marketing Webinar for a Single Unique User Course (Online subscription only)
 
 
 
 
 Course Outline 
 
Webinars are an affordable and effective tool for connecting with your staff, customers and your online community. As someone with the skills to create webinars — from the structure and content to how to use webinar platform technology — you are ready to join the thousands of companies and entrepreneurs using webinars to promote their products and grow their revenue. This course will focus on the essential steps to promoting a marketing webinar that connects with your target audience and generates your desired results.
 
 
 
 
This one-day workshop will help you teach participants how to:
 
 
 
Define the marketing objectives of your webinar
 
 
Create an attendee avatar to connect with your target audience
 
 
Create and use a lead magnet
 
 
Develop a promotion strategy
 
 
Explore the potential of a joint venture
 
 
Create a webinar marketing calendar
 
 
 
 
Course Overview
 
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
 
 
 
The Webinars
 
In this session, we will review the webinar as a marketing tool, then introduce ways in which the webinar can be marketed to audiences for maximum results – setting goals, identifying target audience and planning promotions. We will also look at marketing objectives 
 
 
 
The Participant
 
Next, we will learn about the perfect participant – creating a model of ideal clients who would attend your webinar and follow the call to action. This session will offer nine steps to complete a profile of your ideal participant.
 
 
 
Lead Magnets
 
Next, we will learn about offers that will attract participants to your webinar – how to create these lead magnets and how to promote them.
 
 
 
Promotion Strategy
 
Next, we will learn about options to promote your webinar to your target audience, examining both online and offline options.
 
 
 
Joint Ventures
 
This session will explore joint venture opportunities.
 
 
 
Landing Pages
 
Then, we will learn about landing pages to funnel traffic from your website to your webinar, and the email protocol to engage and retain your attendees before and after your webinar.
 
 
 
Re-Evaluating
 
In this session, we will review the marketing objectives developed at the beginning of the course.