Story Marketing for Small Businesses

Story Marketing for Small Businesses for a Single Unique User Course (Online subscription only)
 
 
 
 
 
Course Outline
 
 
Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.
 
 
 
Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.
 
 
 
This one-day course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.
 
 
 
This one-day workshop will help you teach participants how to:
 
 
 
Define story marketing
 
 
Recognize and use the essential tools of story marketing
 
 
Understand the basics of good storytelling
 
 
Examine ways to connect with your customers
 
 
Refine your company brand for story marketing 
 
 
Discover and build your own story 
 
 
Polish your story for maximum results
 
 
 
 
Course Overview
 
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
 
 
 
Story Marketing Toolkit
 
In this session, you will examine the essential ingredients of a story marketing campaign and evaluate your company’s ‘toolkit.’
 
 
 
Storytelling Essentials
 
Next, you will learn the basics of good storytelling and how to apply those strategies to your story marketing campaign.
 
 
 
Connecting with Customers
 
Then, you will examine your customers, who are both your target audience and the hero of your story, learning where to find them and how to engage them.
 
 
 
Refining your Brand
 
Next, you will conduct an inventory and review of your company brand, getting it ready to deliver and complement your story marketing campaign.
 
 
 
Building your Story
 
Then, you will get started on your story, identifying the theme, characters, message, and plotline and creating the first draft.
 
 
 
Polishing your Story
 
Finally, we will explore the revision and editing processes, honing your first draft into an effective story marketing piece.