When starting a business, you usually hear that quiet voice in your head asking what do you really need? is this essential? Should I invest my money in other things? Well there is no absolute answer to all of these questions, but from our experience in working with many businesses from all over the world, we can tell you that a logo is your presentation letter to the world.
Its not a luxury, its a need! not only does it help consumers remember your brand but also, it will give you clear parameters when creating your graphic line for your brand's communication.
So, How do you know what type of logo your company needs?
Here you can find different options or styles you have when creating the perfect logo for your business.
- Isotype: is a graphic symbol or representation of your brand which looks to highlight the significant value or concept of your brand
- Logotype: is a logo made-up only by words or letters, usually the name of the company is used to create this type of logo.
- Imagetype: it's a combination of an ISOTYPE and a LOGOTYPE, both need to be in perfect balance and harmony.
- Isologo: it's a combination of an ISOTYPE and a LOGOTYPE, but in this case both parts can be used in individually if needed.
What are the most important characteristics of a logo?
1. Should be short and easy to remember
2. It should be related to the company, product or clear features defined by your business
3. Easy to say
4. Easy to write
5. Ready to be the biggest one in the world
Now, what are you waiting for to create your logo?
Contact us today for a free logo consultation.
Contact us today for more information on
this services.
