Visual Activations & Merchandising

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1

Review Objectives

& any

Inspiration Concepts, Requirements,

Timeline & Budget

2

Partner with Ops & Buyers,

Develop layouts and schematics

Circulate to all Stakeholders to

Ensure Alignment

3

Action procurement and logistics, plan and attend installations

and set-up

Case Study

Click here for my Case Study on Merchandising & Visual Activations

Visual Planning & Theming is where we maximize the customer experience and use of the space. This plays a KEY factor in the success of revenue, its that simple. Not only does this add to the entertainment value of shopping, but also tells your story. When done properly, theming and merchandising will increase your overall capture rates and promote credibility.

Maintaining visual impact through structured merchandising, the use of props and graphics, and well articulated product zones are essential.

Over the past 20 years we’ve collectively worked with almost all the major cruise lines, either under the umbrella of a concession or in-house, executing visual strategies spanning from restaurants & bars, commercial shoots, and of course, retail shops.

Together we have studied, trailed, and achieved countless successful concepts.

At HPM, we continue to learn about and adapt to the trends, as well as respect the tried and true.

Here’s how we do it